Earth Day is right around the corner, and it’s safe to say that this is one annual event that’s increasingly becoming more prevalent as time goes on. For as long as we’ve been around, BELLA+CANVAS has carried an eco-conscious ethos in the way we produce our products. While we have these practices in place internally, we also want to support and advocate for environmental protection externally. To commemorate Earth Day 2022, we’ve teamed up with Los Angeles-based educational and training environmental advocacy organization, TreePeople to create a T-shirt that supports their mission: “to inspire, engage and support people to take personal responsibility for the urban environment, making it safe, healthy, fun and sustainable and to share our process as a model for the world.”
The BELLA+CANVAS x TreePeople Recycled Organic Tee takes on a simplistic and minimal design, with the purpose and message behind what TreePeople do stamped across the left chest. The design itself reads, “Temperatures are rising in cities, but trees help to cool things down. 100% of the proceeds from the sale of this T-Shirt go towards cooling cities around the world and help to address the impact of global warming. Stay cool, LA.” So in essence, if you buy this tee, you’re supporting TreePeople and the city of LA!
To go the extra mile for this project, we tapped LA-based printers Apliiq which have used water-based pigment ink that’s non-toxic and non-hazardous, with no heavy metals included and is vegan, biodegradable and organic. This Earth Day project also marks the debut of our brand new Recycled Organic Tee, which we used as the platform for this collaboration. The BELLA+CANVAS x TreePeople Recycled Organic Tee will be available starting April 6, and its non-decorated version—the 3001RCY Recycled Organic Tee—will be available on our Wholesale site from April 4 onwards. The collab tee will be sold exclusively on the BELLA+CANVAS Retail site for $30, with 100% of the proceeds going directly to TreePeople in addition to a monetary sum that we’ll be donating to them.
Be sure to shop the BELLA+CANVAS x TreePeople Recycled Organic Tee, and visit TreePeople’s website to learn more about how they’re helping save our environment, our city and our trees! And if you haven’t read our post highlighting tips to become a more ecologically sustainable print shop, read all about it here!