Last year saw the debut of our Female Edit campaign, an initiative that celebrates and supports Women’s History Month. With 30 years of selling premium blanks in our history, we’re proud to continue leading the pack when it comes to creating silhouettes that fit and flatter women. A quick bite of brand history for you: the “BELLA” in our name started off as an individual, female-exclusive wholesale brand before we merged with our male-exclusive “CANVAS” brand. This was an unprecedented move at the time, marking us as “rule breakers”—an ethos we’re proud of and continue to uphold today.
Our female-focused styles are no exception to this mindset. We saw countless companies within the wholesale space produce T-shirts styles for men and ask for them to be carried over into women’s wear. We saw brands taking a strictly “unisex” approach. We did things differently — we designed and offered tees suited specifically for a wide range of female bodies. Plenty of our industry colleagues advised us against going down that road. Naysayers doubted us. But we did it — we fought against industry-wide biases about women and what they wanted. We’re now industry leaders in female-first designs and colors. With a range of fits and fabrication, sizes and color schemes, our Female Edit initiative celebrates what we’ve created:. the basics women want to customize and wear proudly.
In celebration of this year’s Women’s History Month, our Female Edit 2022 Campaign highlights our latest T-shirt range for women. This includes our tanks and tees, a staple meant for doing more and making big ideas happen. It features our 100% Airlume tops with racerback options, V-necklines and more. We also have our set of crop tops—a must-have in all closets. It’s that short and sweet go-to that women of all ages love. Then there are our flowy pieces! These include airy and lightweight styles that offer unrestricted movement and comfort. And lastly, we have our tailored fleece pieces, essential cozy loungewear that doubles as street-ready looks.
With our Female Edit, we hope to be a reminder: to break down biases, to celebrate differences and to grow, together. Come check out the latest from this campaign, now available on our webstore, as well as our retail stores at Rodeo Drive in Beverly Hills and Fashion Island in Newport Beach.
And if you’ve missed it, check out this blog post from our previous Female Edit campaign where we tap three strong individuals within the decorated-apparel industry to learn about how they got their start, their proudest moments and what opportunities they see ahead for women in the industry.