If you’re familiar with our brand, you’ve heard us say that we only use 100% Airlume combed and ring-spun cotton. But what does that actually mean? Well, the raw cotton we use goes through a unique process where it’s literally combed through to remove impurities. Then it’s ring-spun to create a long, nice strand of yarn. That yarn is turned into our Airlume Combed & Ring-Spun Cotton jersey fabric, which has a super tight weave, smooth consistency and creates an ideal surface to print on.
Six years ago, we set out to educate the industry on why combed and ring-spun cotton is that much more superior to carded open-end, or C.O.E. The main difference you’d notice right away when comparing our Airlume jersey fabric to a C.O.E. tee, is that carded open-end cotton is much more scratchy and heavy. It’s also inferior when it comes to printing. Since there are so many impurities left in the yarn, and a thinker weave, the ink doesn’t lay the same as it would on a smooth tight-knit BELLA+CANVAS tee.
Back In 2012, most people didn’t understand these differences or fully comprehend the importance in investing in quality. That’s why we created a series of entertaining videos that were aimed at educating consumers on the basic differences between combed and ring-spun cotton versus C.O.E. Now, 6 years later, people get it! The promotional industry is in the middle of an industry-wide typing point where more people than ever before are seeing the value of going with BELLA+CANVAS, the fastest-growing brand in the industry.
So if you’re a brand looking to join the movement to BE DIFFERENT, check out these throwback videos, which will be as relevant now as they were six years ago.