Online clothing businesses are taking off, thanks to the ability to reach large audiences across the globe. Another factor is selling items that people want – that they really, really want. One such item is the hoodie. Niched within the children’s fashion industry, is the popular and growing market of pullover hoodies for kids. Selling cool art on pullover hoodies for kids is a great way to start an online business.
There are a number of ways to set up your online store. You could create a website and sell your products online, or you could use an online marketplace to sell your products. Whichever route you choose, make sure to design your website carefully, yet creatively enough to attract new customers. Keep these tips in mind to start selling cool art on pullover hoodies for kids.
Why Sell Kids Fashion Online?
There are a few key reasons why selling kids fashion online is the way to go, if you are starting an online clothing business.
Growing Market
While the children’s apparel market represents only a fraction of the total fashion industry, it’s still a multibillion dollar market worldwide. In the years to come, it’s projected to grow by more than 4% annually. Additionally, parents are increasingly looking to buy clothing for their kids that is stylish, comfortable and affordable, without having to compromise on quality.
Ease of Use
Creating an online store can be is easy, since you don’t need special skills or experience to get it going. You can begin with an online store builder that helps you create a website that has a good navigational design. Then, select your domain name, colorful high-quality photos, and products to buy, like cool art on pullover hoodies for kids.
Access to a Huge Audience
Of course, in the children’s fashion industry there are two audiences: children and their parents. While parents are primarily the purchasers, it’s the children who have to wear (or refuse to wear) the items bought. So, there is a large potential audience to which your clothing items must appeal. Items such as cool art on pullover hoodies for kids will keep them returning to your online store. Additionally, kids grow and hence, outgrow their clothes, keeping the need to buy more clothes growing, too. Each year, throughout the year, parents shop for clothes for their children, then the following year, the cycle repeats. Make sure your selection of clothing is in rhythm with this profitable circle of events.
Selling Kids Fashion Online: Tips for Success
Here are a few tips to help you sell cool art on pullover hoodies for kids online:
1. Research the Competition
Before you even start designing your website, it’s important to understand which kids fashions people are buying online. So, do your research. Investigate the buying habits of online shoppers. Talk to parents to find out what items their kids are pressuring them to buy. But most importantly, uncover what other online retailers – your competitors – are selling. This will help you understand what customers are looking for, and how to best compete.
2. Offer a Great Selection
Don’t just focus on selling one type of product – offer a wide variety of products that includes both clothing and accessories. For example, caps, beanies and colored shoelaces could complement your stock items, like pullover hoodies for kids. This gives your customers more options, and gives you more items to sell.
3. Offer Sales and Discounts
Make sure to offer sales, discounts and customer loyalty programs throughout the year. This will entice customers to check out your website regularly, and keep them coming back for new products.
4. Use Social Media to Promote Your Business
Social media is an important way to connect with customers and promote your online store. Use platforms like Facebook, Twitter and other relevant digital channels, as well as email, content, and influencer marketing to reach a wider audience and stay up-to-date on the latest trends in kids fashion.
How to Build a Kids Brand with Cool Art on Pullover Hoodies for Kids
Every clothing brand is unique, but when selling to kids, there are a few specific differences that should always be kept in mind:
Picky Consumers
Kids are very discerning in what they will – and will not wear. As a clothing retailer, it’s important to understand this and cater to their specific tastes.
Variety is Key
Kids love to try out different clothes. They want what’s stylish, trendy, comfortable and comes in a wide color palate. Clothing retailers that offer these options will be more appealing.
Creativity is Key
Kids want to express themselves through their clothing – from muted to avant garde, to vintage or contemporary, they want to see themselves. Retailers that understand this and focus on creative and stylish designs will be more popular with them.
Selling Cool Art on Pullover Hoodies for Kids
One way that kids love to express themselves is to have cool art on their clothes. Putting cool art on pullover hoodies for kids is a great way to offer the designs that they like. Think about some ideas when designing your product, and make sure to include artwork that is both cool and kid-friendly.
Marketing a Kids Clothing Business
As mentioned earlier, you have two markets – kids and their parents. So, your marketing has to appeal to both. Put together your marketing plan according to a few key principles regarding effective online advertising and marketing. These should include analytics (to monitor traffic and sales generated), pixels (to learn how people interact with your site) and search engine optimization (SEO) to help your online store appear in their searches.
Focus on Value
Your clothes should be priced affordably, without sacrificing quality. Parents will more likely stay with a clothing brand that offers good value for their money.
Market Responsibly
Choose messaging that appeals to both kids and their parents. Be sure to use language that is kid-friendly by avoiding any inappropriate content in the cool art on pullover hoodies for kids.
Reach Parents where They Search
Start by targeting parents who are likely to be looking for kid-friendly clothing. This includes blogs and websites that focus on parenting, as well as sites that cater to specific demographics (like kids who love superheroes).
Conclusion
Selling cool art on pullover hoodies for kids is a great way to start an online business. Keep the above mentioned tips in mind when designing your products. Make sure to focus on offering a wide variety of styles and colors. Offer sales and discounts throughout the year, and use social media to reach a wide audience.
Sell Cool Art on Pullover Hoodies for Kids with an Online Wholesale Clothing Supplier
When starting an online clothing business, you want to get the best possible price for your products. That starts with getting a reputable online wholesale clothing supplier.
A reliable, full-service wholesale clothing supplier can help you get the best price for your cool art on pullover hoodies for kids. They will not only take your orders, but will also fill them at the best possible price.
If you are interested in starting an online clothing business, consider using a reliable and experienced wholesale clothing supplier like Bella + Canvas. We have a range of pullover hoodies for kids that you can customize with cool art. Get started selling kids hoodies wholesale, by creating your account to place your first order!
