Starting a t-shirt business is an exciting time. There are millions of dollars made every single year from customized t-shirts and with the right equipment, you can begin printing and making profit for your new business very quickly & easily. While it can typically cost upwards of $20,000 to get into embroidery or screen printing, heat printing opens you up to starting your business for less than $2,000. This makes it a great option for companies who want to be able to realize profits fast, with little overhead and investment cost.
To break into the t-shirt market, you’ll need a quality product, designs that people will love, and a niche market to focus your efforts on. Let’s take a look at how you can achieve this.
Delivering a Quality Product
Quality is important to your brand, especially when starting out and looking to establish credibility. In today’s competitive market, you won’t make it far if you take shortcuts when it comes to blanks. No one wants to buy a scratchy carded open-end tee anymore, so make sure you are choosing garments that look and feel like they could live in a retail store. All BELLA+CANVAS tees are 100% combed and ring-spun, so no matter what style you choose, you can be sure the quality in on point. With BELLA+CANVAS, you can get 50% off samples, and place orders by the piece so have the freedom to test out styles before committing to a big buy.
In term of equipment, if you’re looking for a place to start with heat presses, the Hotronix® and MAXX® heat press lines from Stahls’ will deliver on key attributes. Once you have your heat press, screen printed transfers, also known as plastisol transfers, are a great because they allow you to offer the highly sought after and durable screen printed look, but with less cost or mess to produce.
If you want to try the screen printing route, Ryonet’s DIY Print Shop Screen Printing Kit is a budget-friendly manual press that comes with everything you need to get started. The kit also comes with great instructional videos, showing you exactly how to go about each step of the screen printing process.
Offering Designs People Will Love
It goes without saying, having a great piece of artwork sells t-shirts. Try asking yourself the following questions: Is your design unique? Does it align with your brand aesthetic and the story you want to tell? If so, you’re already off to a great start! You can further differentiate your brand by selecting unique colors or fabrications to compliment your design. Check out BELLA+CANVAS’s collections to find garments like acid wash, speckled or slub that will set your tees apart from all the generic stuff out there.
Define Your Niche
Seeing how easy and inexpensive it is to get started with a t-shirt business, it isn’t surprising that the t-shirt industry is oversaturated. This is why defining your niche and target audience is key to having success when starting out. While you may want to sell to everyone, pick a lucrative niche market to focus on and you’ll realize higher profits and return from your concentrated efforts.
Interested in learning more about how to start your t-shirt business with heat printing? Check out StahlsTV.com and for more tips and advice! Do you have a screen printing success story? Leave a comment in the blog with any advice you’d give to someone getting started!
14 Comments
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