Profit is the goal of running a commercial business. Customer satisfaction ensures return customers, which leads to the much sought after profit. Global fashion is a trillion dollar industry, with the children’s clothing business alone generating a whopping $48 billion in the U.S. So, how can you get a portion of this booming industry? Simply put, by giving customers what they want: high-quality products, affordable prices, a great shopping experience, and fast front-door delivery of their orders. To get a gratifying return on investment (ROI) when running an online clothing business, choosing the right products is paramount. Good products can readily improve your business’s ROI.
The hoodie – once seen as a layabout weekend wardrobe item is now a red-hot fashion necessity. One good clothing item to increase your business’s ROI, is the kids white pullover hoodie. Not only are these hoodies popular with tween and teen consumers, but they’re in high demand by parents of younger children, as well.
Let’s explore how stocking up on these items will increase your sales, and generate a higher ROI for your business.
Why Kids White Pullover Hoodies Are So Popular
Let’s face it, in this “hoodie generation,” they have become the most popular pullover for kids to wear. They are easy-to-wear, stylish, warm in winter, and are comfortable in summer. And, as mentioned earlier, kids white pullover hoodies are especially popular. So, why are they so popular?
- Versatility. This activewear staple has become a major part of kids everyday wardrobe, that can be worn for casual, sport, school and play occasions.
- Comfort. They are as comfortable as they are functional – warm and feel soft against the skin, yet substantial enough to last against multiple wears.
- Affordability. They are a fraction of the price of other sweaters or jackets. And, because of the super easy care – just throw it in the washer and go, durability means saving money in the long run.
- Timeless Color. Finally, kids white pullover hoodies are so popular because the color white is unisex; is a blank slate for customizing with artwork; and is a great color for dressing up for birthday bashes or attending “wear white only” parties.
How to Start Selling Kids White Pullover Hoodies
You’ve decided on the key products for your online children’s clothing store. Now what? Before just jumping in and placing your first order with a wholesale clothing supplier, follow these important steps to ensure business success.
1. Do market research.
Selling children’s clothing is different from selling adult apparel. Safety, comfort and durability are just a few of the considerations when doing your market research for your online kids clothing store. Items that you’re considering to sell should have a willing market waiting – both parents who are buying the clothes, and kids who will wear them. Kids white pullover hoodies are perfect item for this target audience.
2. Determine your price point.
This is a cornerstone decision, as it impacts every aspect of your business, i.e. cash flow, operating expenses, and ROI. Make sure to set a price point that is affordable for your target market, but is also high enough to generate a profit.
3. Identify your wholesale clothing supplier.
You’ve determined what you’re going to sell, the target market, and price point, now it’s time to identify a wholesale clothing supplier. Wholesale clothing suppliers offer discounts and expedited shipping, which lower your operating expenses and increase your business’s ROI.
Marketing Your Kids White Pull Pullover Hoodies
Marketing is key. If you expect to make any sales, you have to build awareness and drive traffic to your online store. When marketing to kids and their parents, here are a few things to keep in mind:
Keep Messaging Clear
Keep your messaging simple and to the point. For example, “soft, safe, stylish, affordable – you’re one click away from the best online clothing store for kids.” You don’t want potential customers to wade through needless words and awkward language to get your message. Just say it.
Target Kids and Parents Everywhere
Older kids, and their parents, are often active online, so target them. Make sure that you’re marketing to them through social media and other digital channels, email marketing, content marketing, influencer marketing, and customer loyalty programs.
Create Graphics that Appeal to Kids
Graphics that are visually appealing to kids can help to increase brand awareness. Using a wholesale clothing supplier, like Bella + Canvas, that not only provides the best kids white pullover hoodies, as well as offers customization options.
Why Buying Wholesale Increases Your ROI
In the apparel business, clothing suppliers are a huge part of the supply chain. Primarily, there are three ways to get clothes for your online store: manufacture them or us a clothing manufacturer; purchase from a retailer and sell them at a higher price; or buy in bulk from a clothing wholesaler. Buying at retail prices is one of the most expensive ways to run a clothing business. Buying wholesale changes the entire structure of the buying process and increases your ROI in a few important ways:
1. You can buy in bulk.
When you buy in bulk, you can get discounts that are simply not available when you buy single items. This saves you money both in terms of cost and time.
2. You can get faster shipping.
Wholesale suppliers offer faster shipping than most retail suppliers. They often also offer drop shipping – shipping directly from their warehouse to your customers, which means faster order fulfillment. Fast orders. Satisfied customers. Increased ROI.
3. You can get better customer service.
Wholesale clothing suppliers usually offer better customer service than retail suppliers. Because everything is managed together: inventory, fulfilling orders, managing products – in the same place. This allows for easier problem resolution, which saves time and reduces loss.
By following these three tips, you can increase your business’s ROI when selling fast-selling items like kids white pullover hoodies.
Conclusion
We’ve shared the benefits of selling great products, like kids white pullover hoodies, as a way to increase your business’s ROI. By following the steps outlined, you can get started selling these hoodies and generate a higher return on investment.
The Benefits of Working With a Wholesale Clothing Supplier
The clothing industry is ever-changing, which means that it’s important to work with a reliable and experienced wholesale clothing supplier. Here are some of the top benefits of working with an online wholesale clothing supplier to sell kids white pullover hoodies.
Quality
When you work with an experienced company in the clothing industry, you can be assured that the products they sell will be high-quality. They have quality assurance measures in place, which means gives you confidence that the products you’re selling will meet your customers’ expectations.
Speed
Working with a reliable, and experienced, wholesale clothing supplier means your orders will not only be processed efficiently but will be shipped quickly, as well. Efficiency and speed help to a business’s ROI.
Low-Cost Shipping
Many wholesale clothing suppliers offer discounted shipping rates – as much as 80% off U. S. postal and other courier rates. This is an enormous way to help reduce your overall business expenses.
Sell More Kids White Pullover Hoodies With Bella + Canvas
Now that you’ve been equipped with information on why and how to sell kids white pullover hoodies, you may want to consider using Bella + Canvas as your wholesale clothing supplier.
Bella + Canvas is a reliable and experienced wholesale clothing supplier with over 10 years of top-notch manufacturing clothing expertise. They implement a range of quality assurance measures to ensure that the products you sell are of the highest quality, while also being able to process and ship orders quickly. Additionally, Bella + Canvas offers the best shipping rates, which will help you to reduce your overall business expenses when selling kids hoodies wholesale. So, if you’re ready to increase your business’ ROI and sell more kids white pullover hoodies, then consider using Bella + Canvas as your wholesale clothing supplier.
