Influencers are everywhere in our increasingly digital world — on our social media feeds, in commercials, on billboards, and in person. Amassing thousands and upwards to millions of followers, they are called “influencers” for a reason. Many shoppers turn to influencers that they follow on social media for purchasing inspiration.
One study found that nearly 40% of social media users are impacted by influencers when making a purchase.
It is very common for people to take style inspiration from their favorite influencers, then mimic their looks and outfits. Discover the latest athleisure styling trends in 2023 from top female influencers for your clothing brand.
The “Princess Diana” Look
Princess Diana was – and still is – well-known for her sense of fashion. Many women today – store owners and fashionistas alike – still love to recreate her iconic looks. Hailey Bieber is just one of many who take inspiration from Lady Di when wearing athleisure.
Get ready to rock the iconic Princess Diana-inspired athleisure look with an oversized crewneck sweatshirt, trendy bike shorts, chic sneakers, and above-the-ankle white socks. Play with your personal style by choosing from a variety of crewneck sweatshirts, whether it’s a sleek solid color or one with eye-catching graphics, imagery, or embroidery that adds a touch of texture and personality to your outfit.
Elevate this ensemble by adding jewelry: a pair of earrings, rings, simple gold or silver necklaces, or a bracelet. Add a pair of sunglasses, a baseball cap, or a waist wallet, for some extra accessorizing to really get that easygoing look.
The Unofficial Uniform
Elevate your game with an athleisure outfit that feels dressy enough to wear out of the house. Look no further than the unofficial uniform – sweat sets.
Sweat sets are perfect because they are already coordinated and require little thought for pulling together an outfit. Simply grab the matching sweatshirt and sweatpants, add your choice of athletic shoes, a crossbody bag, or small backpack, and you’re ready to go.
Girl influencers, from Millie Court to Soniya Lyson, have worn this classic look. One of the best parts of this ensemble is that it can be styled in many different ways, depending on individual preferred color and fit.
Choose any kind of sweatshirt, including a pullover hoodie, full-zip hoodie, crewneck, or cropped sweatshirt. Add any of the many different sweatpants to choose from, including joggers, straight-leg styles, and more. Another option is to wear matching sweat shorts to transition this outfit into warmer seasons. Complete your look with a stylish pair of sneakers, and you’re all set to conquer the day, whether you’re staying home or on the go.
The best part? Sweat sets come in a wide range of colors, from timeless neutrals like black, navy, and brown to bold and vibrant shades like orange, red, and green, so you can find the perfect set that complements your brand. Whether you want the neutral colors of black, navy, or brown hoodies in bulk, or if you prefer the bold colors of orange, red, and green, you can find the perfect set that suits your brand.
Elevated Leggings
Leggings are not just for casual wear anymore – influencers and celebrities are taking athleisure to the next level by styling their leggings in creative ways. Often seen as a casual garment, many wear their leggings with a cute bralette or crop top, and toss on a blazer or other tailored jacket to give it a dressier feel.
Experiment with different shoe options to take your athleisure leggings to new heights – from sneakers for a laid-back vibe to heels for a touch of glamour, or even boots for a chic and trendy twist.Wear it with sneakers, for a more laid-back feel. Take it, literally, to a higher level with a pair of heels. Alternatively, choose the middle-ground, by wearing a pair of boots for that not too dressy look.
Many Instagram influencers like using black leggings for an elegant style, but definitely experiment with different color combinations to see what represents your clothing brand. Consider different color combinations to reflect your clothing brand’s style. In warmer months, bike shorts can be a fashionable and breathable alternative to leggings.
Unlikely Duos
If you are looking for some unexpected ways to style athleisure, draw inspiration from fashion influencers who experiment with unlikely duos. For example, pairing a sporty hoodie or sweatshirt with a flowy skirt or a feminine dress can create an interesting contrast that adds personality and flair to your athleisure look.
Influencers like Emma Chamberlain and Lily-Rose Depp have been spotted rocking this unconventional pairing, showing that athleisure can be mixed with other styles for a unique and eye-catching outfit. While Sindelev and Saiz chose to wear stilettos with their outfits, others can wear whatever shoes that suit their personal styles. Choose loafers for a preppier look or ankle booties for slightly more comfortable footwear. Take inspiration from the widely growing Balletcore trend and opt for a pair of ballet flats with a long tulle skirt.
Bring Sweatpants Into the Outside World
Athleisure may have once been only for the gym or at home, but that is no longer the case. Girl influencers, including Emily Ratajkowski, are proving that you can bring sweatpants and joggers into the outside world. Ratajkowski chose to pair her black joggers with a white crop top, sneakers, and a beige jacket.
Level up your joggers and sweatpants from loungewear to stylish daily wear with these inspiring ideas, by incorporating apparel pieces that will instantly elevate your look. While it may be tempting for some to reach for just any old t-shirt to put on with their favorite sweatpants, experimenting with slightly dressier garments will turn up the look a notch.
For example, wear a blouse, or other shirt made of a slightly flowy material, and add a denim or leather jacket. If a t-shirt is preferred, dress it up by wearing a button-down shirt over it. For some extra accessorizing, add a crossbody bag.
Grab a favorite pair of sneakers or combat boots, and those comfy sweatpants are ready to go into the outside world.
Female Influencers Show Athleisure Is Only Becoming More Popular
The athleisure market is continually growing — and shows no signs of slowing down soon. Female influencers and celebrities alike, show that there are many different ways to style a variety of athleisure garments — from hoodies to leggings and more.
Whether you are looking for new ways for yourself, or to show your customers how to style their joggers to take their most comfortable pieces of clothing out of the house, there are many different ways to take inspiration from female influencers and incorporate these style examples into their outfits.
Store owners and fashion lovers alike can use these ideas to find unique ways to style athleisure through 2023. If you are in search of the most comfortable, quality pieces of athleisure, Bella + Canvas has you covered. We have hundreds of different styles, sizes, and colors to choose from — including hoodies, leggings, joggers, and more.
Take a look at all of the different styles on our site, and explore athleisure that you and your customers will love!
