There are several reasons to love the dropped shoulder sweatshirt, but as far as businesses go, one of the biggest is the possibility of making a profit. In addition, it’s a popular top type; many are always looking for a stylish option to add to their wardrobe. So keep reading for some suggestions on how to go about selling it, whether you have an online store or a physical business.
Sell High-Quality Pieces
Some are okay with spending money on pieces that will likely fall apart quickly, but many prefer to buy long-lasting, high-quality items. The dropped shoulder sweatshirt is such a versatile item that it’s likely to see its fair share of washings, so make sure what you’re selling will hold up. When customers know they can get a specific item that’s going to last and at a price they can afford, you might see them returning to make more purchases.
Make sure your online or brick-and-mortar store is where shoppers can feel confident they will be able to buy an excellent dropped shoulder sweatshirt. Choose a positive reputation based on style, customer service, and quality.
Offer Multiple Size and Color Options
Unless it’s a thrift store or something similar, stores typically offer their customers multiple size and color options for the items they sell. It allows them to appeal to more shoppers rather than a few people.
It’s a good idea to offer as many size options as possible and as many color options as you can. Multiple color possibilities could also appeal to those who stick to standard seasonal shades, such as pastels in spring and browns, dark blues, and black during fall.
If you decide to start selling the sweatshirt, plan for when you want to sell it, such as during a particular season, and opt for a few colors that will likely be popular. Another option is to go for shades, like black or white, with year-round versatile year-round appeal regardless of the season.
Provide the Proper Measurements
One of the most frustrating things about shopping is finding a piece of clothing you love, only to find out it doesn’t fit as you anticipated. As many shoppers (unfortunately) know, what’s a size large with one piece of clothing doesn’t mean it’s going to be the same size large with another brand.
Providing the proper measurements of the dropped shoulder sweatshirt, such as its hem, sleeves, and bust, can make a big difference when selling them online. Also, even though the measurements you get from the supplier are likely correct, it doesn’t hurt to double-check before you sell the clothing. Consider listing the measurements in a photo of the product and the description, so customers have two ways to access the information.
Additionally, have an easily-accessible sizing chart so customers can determine what size is best for them to buy. Having this information available in several areas of your shop for the dropped shoulder sweatshirt may also save you time. You won’t have to repeatedly answer requests from multiple customers who understandably request sizing information before they make a purchase.
Let Customers Know Why They Need It
It’s not enough to list the dropped shoulder sweatshirt online and hope it sells; you must let customers know why they need it. Be descriptive about its benefits, like mentioning how it’s comfortable for all seasons, ideal for dressing up and down, and completes a stylish outfit quickly.
Sure, some customers will already know what they’re looking for or at least know they desire it when they see it, but others may need a little more convincing. When you mention benefits and possible uses, offer solutions for their potential problems, such as if someone is looking for a sweatshirt they can wear in both spring and winter, can wear with or without a coat, and can complement many pants already owned.
Feature the Dropped Shoulder Sweatshirt
It’s not enough to list the dropped shoulder sweatshirt in your online store or put it on the floor of your brick-and-mortar business and expect it to sell the way you hope it would. Don’t make customers search for it if they don’t have to; make it easily visible. Make it a point to prominently feature the sweatshirt, especially if it’s new to the store or because it’s relevant to a current trend or season.
Consider putting the sweatshirt at the front of the store on a mannequin or a rack for physical locations. If you have an online store, your site likely has a setting to feature specific products, so use it when the situation calls for it. If you already have the descriptions written for the online listings, double-check all the information to see if it needs any revamping before you put the sweatshirt into a prominent position.
Provide Outfit Suggestions
Whether you have a physical store or online, offering outfit suggestions may help your customers figure out how to style their dropped shoulder sweatshirt. It could also introduce them to other products they might like that could help them complete the outfit, opening the opportunity for potential additional sales.
In a brick-and-mortar, put certain pieces, like an on-trend pair of jeans, a comfy pair of joggers, or a cute skirt, next to the sweatshirt or a mannequin. Then, online, you could offer written suggestions with links about what products might look great with the sweatshirt, or you could post completed outfit pictures within a “shop this look” section that leads the way to products in the outfit that you posted.
If it’s your first time selling the dropped shoulder sweatshirt, don’t hesitate to experiment and see what most resonates with your customers. What works for one store or product might not work the same for another. Therefore, see what works and doesn’t for your particular situation and adjust accordingly.
