Fulfillment Printing Services: 5 Things to know
Did you know with fulfillment printing services there are countless options for you to add customized features to your apparel for your brand? If you have questions about the creation, printing, packaging and shipping of good forms your ecommerce platform then here are five things you need to know.
1. What are the two types of fulfillment services?
One type of fulfillment printing is printing on demand. This is where your fulfillment printing provider is printing the garments as the orders are coming in to you e-commerce platform one at a time. There is no inventory stored because of the quick print and ship process. This process is done through a digital printing system.
Printing on demand is a great option if you are a brand who is just starting out and have a tight budget. This way you’re not paying for overhead and you are not left with unsold inventory.
Another type of fulfillment printing is warehouse and distribution. This type of service involves the fulfillment provider taking a bulk amount of your screen printed, embroidered, cut and sewn garments, as well as other products which is stored in a warehouse facility after being printed to have in inventory to ship out when an order comes through.
2. What does fulfillment printing include?
When it comes to customization, fulfillment is a great way to get things done under one roof. For example, customizations could include: art services to create your webstore, mocking designs up on your products, custom packaging for your customers, informational inserts with shipments, personalized brand stickers, screen printed neck labels, and sewn in custom woven labels on the garment. This service could also provide an opportunity for you to pass off responsibility for returns and customer service. Talk to your printer about what customizations you are interested in and they will guide you in what is best for your budget.
3. How much does fulfillment printing services cost?
When it comes to printing on demand, pricing per unit of merchandise can be a bit more on the expensive side since it is a one by one order. Because of the fast turnaround, you have less options for customization you can benefit from.
With warehouse and distribution, there are more costs to consider. These include, warehousing fees, storage fees, and customization options you have access to, as mentioned above. For example, if you’re using BELLA+CANVAS 3001 tees and add in custom neck tags, custom woven labels, and print in a second location, you’ll likely be able to sell between $25 and $35 per tee and still double your margins.
4. What to Prepare for Your Fulfillment Printing Provider
When working with a fulfillment printer, it’s best to have your webstore complete and inventory numbers finalized. This helps the fulfillment provider keep track of inventory which will save them time and save you money. Also, have your artwork complete and ready to go for your garments and any customized add ons should you choose that route.
5. Tips for success
Here are a few things to keep in mind when partnering with a fulfillment printer:
- Make sure you can see your final product and see how it’s shipped in your packaging
- Ask to see where your goods are stored. You want to know that your goods are taken care of and not thrown in a dirty box lost somewhere.
- Check tracking information from your fulfillment provider to confirm your end customer gets their package the way intended.
Let us know what your experience is like with fulfillment printing in the comments!
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