Fast Fashion: How BELLA+CANVAS Is Different
Many of the fast fashion business models you are used to (think Zara, H&M, Forever21, etc) have gotten a bad rap for ethical and environmental reasons. At BELLA+CANVAS, we have made it our mission to create wholesale fast fashion that defies stereotypes and shows the world there’s a way to do it right. We’re proud to say that our fast fashion collection is manufactured in a no-sweatshop, eco-friendly way, with the vast majority of our products made right here in Los Angeles.
To us, fast fashion is a direct embodiment of what our collection is all about. It not only incorporates trends from the fashion world and makes them accessible to everyone, but it also delivers fashion, fast. We love that we are able to bring our customers the immediacy they crave, while doing what’s best for the earth at the same time.
These days, it seems like the fast fashion industry is under fire for numerous reasons. But at BELLA+CANVAS, we strive to combat the common criticisms. Want to know more? Read on for how we differentiate ourselves from them.
THEM: To many brands, fast fashion collections are cheaply made and disposable, ultimately ending up in landfills.
BELLA+CANVAS: Quality is our #1 priority. Our pieces are made to be worn time and time again.
While our Fast Fashion collection is priced affordably for wholesale, this collection is built around quality. We aren’t cutting corners to shave off a few pennies, and as always, we refuse to use anything but the best quality combed and ring-spun cotton. Every fabric used in this collection is unbelievably soft, and made to wear time and time again. Manufacturers that use cheap carded-open end cotton are contributing to the garment industry’s huge pollution problem, because no one wants to wear those tees. The worst part? Many of these products ultimately end up in landfills. Our tees will end up in your closet and on your customers. And what’s better than that?
THEM: Frequently, fast fashion brands cut corners on manufacturing, which can lead to pollution.
BELLA+CANVAS: Every one of our products is proudly made in our eco-conscious manufacturing facilities.
At BELLA+CANVAS, we don’t do things the easy way or the cheap way, we do them the right way. We carefully looked at every step of both our manufacturing process and our corporate practices and made every effort to minimize our carbon footprint. Things like zero-waste programs and solar energy efforts keep us green. Our dye house only uses non-harmful chemicals and uses seven times less water than the industry average. We also manufacture the collection in sunny Los Angeles, eliminating the need to burn fossil fuels on oversea shipments.
3) Labor Conditions
THEM: Oftentimes, fast fashion brands create products in sweatshops, which are unsafe, unlawful, and absolutely unethical.
BELLA+CANVAS: We are a 100% no-sweatshop company and take great pride in creating a positive, safe working environment.
Being a 100% no-sweatshop company is a big deal to us. In fact, our LA facilities have received platinum level certification from W.R.A.P. (Worldwide Responsible Accredited Production), which is an independent group of social compliance experts that makes sure their factories are certified safe, lawful, humane, and ethical. When manufacturing goods overseas, we conduct independent audits of the facilities to ensure our overseas factories meet the same standards as they do here in the US.
Our Fast Fashion collection brings you all the benefits without those pesky hidden costs. We strive to be as transparent as possible in everything we do. Any questions about the way we run things over here? Ask away in the comment section below!
Check us out our website!
Read more about our manufacturing process here.
At your overseas factories, are the workers paid the countries minimum wage or a livable wage? I ask because most countries overseas have a very low minimum wage and paying employees that is simple not enough. I would love to know more about this and if a livable wage is offered, you should definitely include that on your website cause it is so important and people want to know that.
Hi Klare! Great question. Our employees are paid a livable wage. Valuing our employees is very important to us and we make sure to take measures that reflect that mission.
I’m so confused. Why are you trying to redefine an unethical trend/term? Maybe the “benefits” of fast fashion are bad, not even including the hidden costs. Also, you’re counting on consumers to read the fine print of your Yay Fast Fashion campaign, to find this blog post linked at the bottom of the campaign’s page.
Go home, Bella Marketing dept, you’re drunk. Quit promoting a bad thing.
I agree 100%! This has totally put me off. I used to have Bella Canvas in high regard….not anymore.
Can you please elaborate on this statement?
“When manufacturing goods overseas, we conduct independent audits of the facilities to ensure our overseas factories meet the same standards as they do here in the US.”
A lot of companies say they personally do audits of their overseas factories. Honestly, that is not good enough, you need a third party to verify. Why doesn’t the W.R.A.P. verify?
Great question. Our Warehouses here in LA are W.R.A.P. certified and we have a contractor who monitors our warehouses overseas to ensure they are following the same W.R.A.P. standards. We will always be transparent with our customers about our process so if you have further questions, email us at email@example.com and our team will be happy to chat more!
The problem with following trendy fast fashion is that trends go away. And guess what? No matter how high quality the garment is, it’s still going to the landfill when the trend is over. This was a terrible move especially for the customers that have been loyal to you because of your previously ethical practices. Thanks for ruining a good thing.
I agree with others that “fast-fashion” has already been defined. Appreciate that you are making strides to be responsible. Organic cotton is a MUST, today–so I want to see this. We consumers need to be willing to pay for that if we can. Otherwise, it will cost us more later and hurt the next generation. We have ONE planet. The thing is small. Durability, timelessness, and recycl-ability matter.