When deciding on decorating techniques most people tend to focus on features such as: type of ink, color and fabrication, that the placement of your design often gets ignored. Adding unique print placements to your product can also add to your brand’s identity, especially when the garments themselves have innovative design aspects.
Creative Graphic Placements for Your Next Tee
Why is the placement of your logo so important?
Breaking away from the standard center front placement or left side chest print, can give your brand a customized cut and sewn look. To achieve that quality retail feel, consider design placements such as printing off the hem of garment, contrasting over pocket prints, or printing over exposed zippers.
Print placement should not come without a few key considerations.
You’ll want to make sure your print shop is set up to handle what can be intricate jobs. To ensure quality placement laser precision placement is recommended. Laser precision ensures that each garment receives the exact same print placement on each pass. Adhesive sprays will also be required for all garments to make sure the garment is completely flattened on the printing platen.
LOCATION, LOCATION, LOCATION.
Where is the best placement of your logo or print?
Over pocket prints do well on two-tone garments and can be enhanced with contrasting color pallets. It’s best to limit the design to one or two colors for a clean crisp look. When using multiple colors, laser precision can help to establish a perfect measurement to match up contrasting colors.
Printing over a zipper is another easy way to give your apparel a high-quality feel. A simple way to achieve this expensive look without affecting the print integrity is to use a soft top print platen that allows the zipper to compress into a silicon topping on the surface of the printing platen. This brings a smooth printing surface when pressed. Exposed zippers can be covered with ¼” painters tape and removed post print.
Zipper prints do well with soft plastisol, water base, or discharge inks. Heavier plastisol inks tend to leave a thicker ink deposit around the zipper leaving an unappealing finish. These prints may be considered challenging but are easier than you think. Spending the extra time on different design placements can easily separate your brand from the rest of the market.
Print placement on the edge of a garment will likely leave excess ink on printing platen, this ink will need to be wiped off or flash dried onto the platen before the next garment is loaded. These unique print placements can be time sensitive and should be considered when budgeting cost, as production time may slow down dramatically, but worth the investment.
Tell us how these placements work for you and help your brand BE DIFFERENT!