At BELLA+CANVAS, we’re completely and utterly obsessed with video. In fact, in our opinion, there’s no better way to tell a good story than with video. Imagery is powerful, but video takes brand building a step further and creates an emotional response. Story-driven video marketing is responsible for eliciting authentic feelings from future brand advocates and these feelings are powerful motivators that prompt people to take meaningful action. At BELLA+CANVAS, our motto is “Be Different”, and video captures the essence of this as we tell our story. Explore our video hub here, and read on for 8 reasons why you should get on the video bandwagon now.
Video Boosts Sales
It’s simple: creating thoughtful video content can make you some major dough. Adding a video about your specific product on your landing page can increase conversion rates, which in turn, will lead to more sales for you. With vision as our most prominent sense, it’s no surprise that moving pictures work wonders when you’re trying to grow your business.
Videos Aid in ROI
Video production is not easy, but it pays off in the long run. These days, even your smart phone can be a great way to create visually engaging videos that people will want to watch. Oh, and your videos don’t have to be completely perfect. It’s the content that matters, so simply explain your product and service clearly and you’re set.
Videos Gain Trust
Content marketing in itself is based on trust and long-term relationships. Video content will evoke emotion and engagement, which in turn, will promote your brand. Promotional videos are a great way to foster trust as well. Many consumers are unsure about buying products and services online because they can’t actually see and feel the product. That said, if you create a marketing video that presents your products right, your consumer will have more confidence to purchase it online.
Mobile Users Love Videos
Videos and smartphones work well together. These days, people watch everything on their mobile phones. There’s nothing like allowing a potential customer to watch something on-the-go, so make sure those videos are mobile friendly!
Video Explains it All
If you’re launching a new product or service, a user-friendly video is the best way to explain how it works. Creating an effective how-it-works video will not only explain a difficult concept, but it will also bring your unique idea to life so the customer better understands it. The best videos are a combination of entertainment, nostalgia, and simplicity.
Video is Engaging
Video is not only a great way to teach something that may be unknown, but it also makes things easy to understand. Instead of relying on heavy descriptions and text, videos make it easy for the modern consumer to see the product they’re interested in come to life.
Video Aids in Social Marketing
Social networks make it easy to share video content. With sites like Facebook, Instagram, YouTube, and Periscope, there’s no shortage of ways to get your word out. That said, people are more likely to share things that evoke emotions, not facts. So if you want to get your product out there, create a video that’s fun and entertaining so customers will want to share it with their friends. More social shares mean more traffic.
One sure thing you can count on in 2017 is tons of new video content from BELLA+CANVAS, so please, tell us what you are interested in seeing from us! What do you think of video marketing? Is it something you’re going to try for your brand?
Check out our latest behind the scenes video from our 2017 photoshoot below!